SEO audit: what is holding your website back, in order of impact.
A document in plain English — conclusions first, no jargon — with every problem ranked by what it costs you and what it costs to fix. It is yours: fix it with us, with another team or in-house.
The whole website — and the data behind it.
This is not a glance at the homepage. With access to Google Search Console and Analytics, we work on what people actually search for and do.
Technical
Real speed on mobile, content in the server HTML, structured data, URLs, redirects, sitemap, robots. What decides whether Google can read you.
Content and keywords
Which searches the website already captures, which it should capture but doesn't, titles and descriptions page by page, cannibalisation between pages. What decides whether you show up for the right searches.
Local presence
Google profile, consistency of name, address and phone number, reviews. What decides the map.
Conversion
The path from visit to enquiry or booking: where friction kills it, what is not being measured.
Legal and compliance
For holiday rentals, what the law requires on display — RNAL registration number, permitted designations — and what GDPR requires of your measurement.
Priorities, not a list of 200 warnings.
Automated tools spit out hundreds of alerts, all with the same weight. Our job is the opposite: telling you what is blocking you (P0), what would improve things (P1) and what is housekeeping (P2) — each item with its expected impact and the effort to fix, so you can decide with a clear head.