The Real AI Concierge
The AI concierge for events that answers with the official information.
At Rock & Dão, it resolved or forwarded 91% of conversations.
At a festival, a trade fair or a conference, the public asks the same things at all hours: tickets, schedules, access and what they can bring. The concierge, an AI chatbot, answers in seconds and in each person's language, with the information the organisers have confirmed, and when the answer is not there, it forwards to the right channel instead of making things up.
The same questions, at any hour.
The details change from one event to the next, but the questions are of the same kind, and they arrive whenever each person thinks of them: at night or on the way to the venue. The concierge answers them with what the organisers have confirmed.
- Festivals
- Concerts
- Trade fairs
- Conferences and congresses
- Sporting events
- Cultural events
Tickets
- “What is the difference between the standard and the Premium ticket?”
- “Are there still tickets for Saturday?”
- “Do children pay?”
Times and programme
- “What time do the gates open?”
- “Who is on stage on the second day?”
- “Which room is the 3 pm session in?”
Getting there
- “Where can I park?”
- “Is there a bus to the venue?”
- “Which gate is closest to my seat?”
What you can bring
- “Can I bring food and water?”
- “Are camping chairs allowed?”
- “Can I bring a pushchair?”
Accessibility
- “Is there wheelchair access?”
- “Does a carer need a ticket?”
- “Are there accessible toilets?”
Food and a bed nearby
- “What is there to eat and drink?”
- “Are there vegetarian options?”
- “Where can I stay near the venue?”
At a conference, people ask about the badge and the room; at a match, about the gate and the seat; at a festival, about the stage and the time of each concert. The words change, but the job is the same, and the concierge does it with your event's information.
What we learnt at Rock & Dão.
At the festival's first edition, the official concierge served the public at chat.rockedao.pt, in the festival's colours, from launch to close. These figures come from the activity report delivered to the organisers.
- 91%
- of conversations resolved on the spot or forwarded to the right channel
- 21%
- of conversations after 10 pm, when no desk would be open
- 1 hour
- before the gates opened came the peak, on Friday at 4 pm, with the public on their way to the venue
- 27%
- of conversations were about tickets, the number one topic
- 5
- languages, with no one having to switch language
- 2.8 s
- on average to generate each answer, with 100% availability
Activity report delivered to the Rock & Dão organisers. All the figures, with what was measured, are in the Rock & Dão case study.
The Rock & Dão concierge, on a phone.
Screenshots of chat.rockedao.pt, in the festival's colours, not mock-ups.
“A que horas toca o UB40?”
A question from the Rock & Dão audience, in Portuguese: what time UB40 would be on stage. The answer gives the day, the stage and the time, warns that the organisers may adjust the schedule and points to the official box office, in the informal tone the festival chose.
O UB40 feat Ali Campbell é o cabeça de cartaz de sábado, 19 de setembro, e sobe ao Palco Principal às 23h15 🤘
Os horários podem sofrer ajustes da organização, por isso no próprio dia vale a pena confirmar nas redes @rockedao.
Já tens bilhete? O diário está a 40 € e o passe de 2 dias a 65 € na bilheteira oficial 😉
Transcribed word for word from the screenshot above. The concierge is still live at chat.rockedao.pt, and you can ask it about the festival.
It does not make up times or rules. It forwards to the right channel.
The concierge answers only with the information the organisers have confirmed. If the answer is not there, it says it cannot confirm it and points to where it can be found. And when an update is confirmed, it goes into the concierge and everyone is told the same thing.
We set everything up with the organisers' information.
The organisers give us the information and confirm the updates. The rest is on us, from day one to the final report.
The official information
Together with the organisers, we gather what the public will ask: line-up, schedules, tickets, access, venue rules, services and the contact for each channel.
The event's brand
The concierge takes on the event's colours and logo, in the tone you choose, with the most common questions right on the start screen.
On your site or at its own address
It sits on the event website as a widget, or at its own address like chat.rockedao.pt, which you can share on social media, in the newsletter or on a QR code at the venue.
Updates, once confirmed
A time has changed, a ticket type has sold out? The update goes into the concierge as soon as the organisers confirm it.
The report at the end
Conversations stay in the panel, in plain sight for the organisers. At the end, we deliver an activity report, like the one Rock & Dão received.