The festival in numbers

What the concierge did for the festival.

From the activity report delivered to the organisers. The concierge was open to the public for two and a half weeks, from launch to the close of the festival on 19 September 2026.

3,500+
questions answered, at full-campaign pace
2,100+
conversations, at full-campaign pace
91%
of conversations resolved on the spot or forwarded to the right channel
21%
of conversations after 10 pm, when no desk would be open
5
languages, with no one having to switch language
0
incidents: 100% availability and 2.8 seconds, on average, to generate each answer

Activity report delivered to the organisers · full-campaign pace, over 2.5 weeks open to the public. Measured: 1,757 questions, 1,064 conversations. Venue attendance: the newspaper Mais Beiras. Availability and times: service log.

What was done

An information desk that never closes.

We set up the concierge with the organisers' official information — line-up, schedules, tickets, access, venue rules — and put it at chat.rockedao.pt, in the festival's identity. Every update (official schedules, food, Premium sold out) went into the concierge as soon as it was confirmed.

Tickets were question no. 127% of conversations. The most asked: the difference between the Normal and the Premium ticket.
The peak came an hour before the gates openedFriday at 4 pm, with the public on their way to the venue and clearing up last doubts: the bus, parking, what to bring.
One in five conversations happened at nightAfter 10 pm and in the early hours, when no desk would be open.
When it didn't know, it forwarded73% of conversations resolved on the spot and 18% forwarded to the right channel: box office, social media, press.
See for yourself

The concierge, in the festival's colours.

Screenshots of what was live — not mock-ups.

The official Rock & Dão concierge on a phone, with the suggested questions.
The start screen, with the most common questions.
The Rock & Dão concierge answering the question "What time does UB40 play?", in Portuguese.
A question from the public, answered on the spot.
Check for yourself

The concierge is still live.

Open chat.rockedao.pt and ask a question about the festival. For more information, or to test the concierge with the festival's information as if it were still to take place, talk to us.